Chapter 2 — Data Cloud Case Study: How Could FIFA Use Data Cloud?
7 min readJan 3, 2024
This Data Cloud case study is how FIFA could adopt Salesforce CRM and integrate Data Cloud to enhance customer insights. The narrative envisions a the company with a focus on ticket and merchandise sales, detailing potential customer cases and product offerings. The story emphasizes how Data Cloud could enable the organization to achieve a comprehensive understanding of its fans, facilitating targeted marketing and segmentation. The case study concludes with the author generating fake data to illustrate the practical application of the Data…
